Maybe you went viral six months ago, and more people were Googling your brand, but then it naturally dropped back to the mean? Second, if you see a significant organic traffic change to your homepage, it’s usually down to a fluctuation in the search volume of navigational queries. People didn’t want to see popular searches from 12 months ago, so traffic started to drop. That was the case with our post about the top Google searches. So, what should you look for?įirst, consider whether the page is about a topic where freshness is a ranking factor. Of course, the final part is easier said than done. Look for potential causes, find patterns, and take action to drive more organic traffic. Sort the table by clicks, then select the landing page you want to investigate to see search query data. We’re primarily looking for content that needs republishing, so it’s worth comparing at least six-month periods. Go to Acquisition > Search Console > Landing Pages. Why? Because it gives you conversion data, which you can use to tie SEO efforts to business metrics. While you can use Ahrefs’ Site Explorer or the Performance report in Google Search Console, it’s best to use Google Analytics. The question is, how do you find pages ripe for republishing? Just look at the decline in traffic to our list of top Google searches in 2018:īut you’ll notice that shortly after, traffic skyrocketed:Īnswer: We updated and republished the post to bring it back to its former glory. Find low-hanging opportunities to boost traffic
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